Increase Your Sales by Drawing In Your Customers with Fun, Animated Videos

Someone said that whiteboarding was like wakeboarding. At the time, I didn’t know what he meant. But after a client said the same thing, I began to wonder..

Actually the exhilaration the artist feels from finishing an exquisite whiteboard video is pretty special indeed.. The artist draws out an illustration on the whiteboard. The audience watches. The artist makes a great move, the audience breaks out into spontaneous applause. The artist can wipe out just like a wakeboarder can. But when it all comes together, it is indeed a work of art. Its something special.

Here’s a segment from one of the earliest drafts of a whiteboard video we did recently. Notice the retro effect, dull lines, the 1940s clothes of the protagonists. We wanted a somewhat authentic voiceover, not a salesy one. In the age of Instagram, the retro effect has become quite popular.

Here’s another take on the same subject, with less of a retro effect. Darker lines, with squiggly noises (are they amusing or annoying?) and the salesyness dialed up a wee bit. And what would a work of art be without a flaw – Shinjuku is wrongly spelt Shunjuku. I say it all adds to the attraction of the piece

What sayest thou?